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Questions to Ask When Planning Your Promotional Packaging

Time: 2019-06-11 Hits: 84

Questions to Ask When Planning Your Promotional Packaging

Promotional packaging basically refers to the qualities of a product's packaging that function to boost its representation and promote its brand. The primary focus of promotional packaging is to guarantee the efficient promotion and advertisement of the product it is applied to. This aim is achieved by ensuring the maximum use of the casing surface, structure, size, and other materials used. Regardless of the number of packaging required, a diverse range of exceptional products, from paper packaging boxes, display boxes, sliding boxes to tube packaging boxes, traveling box mailing boxes and paper bags and more, are usually made available by packaging companies. Promotional packaging also involves adapting to the products specific characteristics in order to make the packaging a natural, integrated part of it.

Just like every product packaging, promotional packaging serves to protect the product while also promoting it. It is essentially about ensuring that products are distinguishable and attract the attention of customers so as to improve their marketability and increase demand. A professional packaging company should be committed to offering expertly tailored solutions in order to meet each client’s expectations, regardless of the industry. When planning a promotional packaging and making negotiations with a manufacturer or a packaging company, questions should be asked based on the following concerns:

  • The capability of the Team

Working with an organization that has a team of various industry experts should be one of the things to look out for so as to get the best product packaging that would suit your needs. Ensuring that the diverse field experts have the ability to envision your projections and create something that would function efficiently while appearing eye-catching is of utmost importance. Inquiries should be made on the kind of professionals a prospective company hires.

  • Ability to carry out the Entire Manufacturing Process

Creating a promotional packaging involves several design components; set boxes, vac trays, dust covers inserts, the fulfillment and more are crucial, therefore verifying if the manufacturer has the ability to carry out the entire manufacturing process should be one of the top things to inquire about. The manufacturer should have the proficiency to initiate and conclude the design processes. Partnerships with companies that provide multiple services are recommended for efficiency.

  • Packaging Originality/competitive packaging

It is the aim of every business to be preferable or outshine its competition and this preference might lie on slight differences between two products that perform the same function, differences that distinguish them from each other. The distinct feature in some cases happen to be the product packaging, and so it is for this reason that packaging services offered must be unique and competitive. Companies that have been acknowledged in the industry for their creativity and originality should be the go-to for anyone who requires promotional packaging.

  •  Quality Management System

The provision of packaging that possesses a uniform quality is of utmost importance. To ensure this consistency, a quality control team must be made available. Some packaging solutions providers turn out projects quickly, however, this affects consistency. Rush in production is pointless if the quality of the product declines.  Inconsistency of the quality of packaging would inevitably lead to the loss of customers, as a lot of individuals would consider the product being packaged to be sub-standard, thereby defeating the aim of the product promotion. By focusing on details and choosing to work only with top quality materials and fine designs, a professional packaging company should ensure that a recognizable brand that easily catches the eyes of clients and stays with them is created. Before making a choice on what packaging company to partner with, the ISO certification of the company must be verified or reliable information on the packaging standards of the company must be known.

  • Industrial Experience

The standards and forms of packaging differ for various industries so it is important to know if the manufacturer has had any experience in the specific industry which you work in. In cases where the manufacturer is familiar with the industry, samples of their work should be requested. This will enable the client to decide on whether they would be suitable for the packaging solution required.

  • Ability to Keep up with Trends

Although it is advantageous to have in-house ingenuity, you must also ensure that the manufacturer is up to date on the ever-changing standards of the industry, as well as on the appropriate or popular styles being employed. Working with a manufacturer who can match skillful styles with the industrial criterions, will enable the product to attract attention while maintaining the available resources.

  • Manufacturer Industrial Recognition

The position of a packaging manufacturer in the industry gives a lot of information about the quality of services they offer. Making inquiries with regards to their status as pacesetters in the industry will enable you to know how recognized and what form of accolades they have received. Recognitions from industrial associations and bodies help to show that they render quality services and that they are dedicated to making standard products. Getting feedback from clients who they've previously worked with can also help to ascertain the decision being made. In essence, research via customer reviews and other sources can provide crucial information for the decision-making process. Manufacturers with generally negative feedback should be avoided when looking for consistent quality.

      

 

At BAM Paper Packaging, we believe great things come in custom packages, whether they are small cartons, large printed shipping boxes, or anything in between. With a variety of shapes, colors, materials, and sizes, our team of experts, give you the tools to create something exciting on the outside, thus exciting your customers about what's on the inside. Even if you are a packaging design company, a buying office/agency, a brand company or you started a business and need to package your products, this is your one-stop shop. Make a strong impression in tone with your brand's voice by choosing from a wide variety of shapes, colors, materials, and sizes from our portfolio!